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In 2019, most people feel like if you are going to build a successful brand you have to have a large presence on Facebook or Instagram. Well, that’s not necessarily true. Those are probably the 2 biggest social media platforms in the world right now, but there are other platforms or features on those platforms that have eyes on them that nobody is really touching when it comes to branding themselves. So I just want to layout 3 things that more people should use when it comes to building your brand in 2019.
Email Marketing
Email marketing is where I grew my name in 2010. Having a good email list at the time was something most people didn’t really grasp yet. Email marketing allows you to provide value directly to your supporters which makes it easier to sell your products or just let them know what you have going on. To me, the whole purpose of building a brand on social media is to be able to build awareness on those platforms and then convert those followers into clients and true supporters. Email marketing is the best way to do that. If you are building up your social media following the key is to either give them a free product that they have to put in their email address or even just create a landing page on your site where people can signup at. Once you have those people on your list, the key is to providing value at all costs. If you want to give away free products that your client base wants then do that. If you want to give away tips and tricks then do that. If you feel your followers love your content then give away content that is specific to them. You can really do whatever you want just make sure you are providing value.
IGTV
So to me, your regular Instagram timeline is commercial to IGTV full television show. It has been around for a couple of months but to my knowledge, no one has really got up there and made their claim as the king or queen of IGTV. To me, that is mostly due to having to create content vertically and if you don’t, it looks terrible. But because of that, it creates a wide-open lane for creators to not just give you small doses of their life but be able to show you more and allow you to create more. With the feature of being able to promote your IGTV posts on your regular timeline, it opens up your content to get more views. Since Instagram really wants to make IGTV important they will make sure those posts from IGTV will be seen. This is something you definitely should try.
This one is something new that I’m personally dabbling in. Since a lot of my content is focused on entrepreneurs it only makes sense that I have a presence on the business platform. When LinkedIn first started it looked like a business platform like INDEED or MONSTER, which most people hated or only used when they were looking for a job. Now it looks like an actual social media platform where people can actually post and connect with other professionals. The open lane on LinkedIn though is that most people treat it like it’s a job platform where they post about their job instead of using it as a content platform where you should just focus on providing business and entrepreneur content. Once people start treating it like that you can easily win since a lot of people aren’t necessarily posting original content up there.
So if you are looking to grow your brand and Instagram doesn’t necessarily work for you then definitely try these platforms and features and let me know how that works for you.