The client, Chesapeake Police Department, needed a music video that stood out that was part of the nationwide Police Lip Sync Challenge.
What I Do:
We worked with the client to put together multiple scenes with the police department, fire department, canine unit as well as citizens to be apart of this challenge. Since the purpose of the video was to also help with police recruitment, I created a short training video for the department as well.
In the first week, we were able to generate 150K views using organic and paid reach.